Switzerland’s most iconic bar «Olé Olé Bar» was doing special editions of their own beer, butting up a small exhibition. Every artist could make a etiquette design of its own taste. This example reflected what was called the Summer City Heat Desire, basically just the time of the year when it’s just getting intolerably hot in a big city and you just want a cold beer. Desire of course also connects to the Location of the bar, which is located in one of the last red light districts in Zurich.