InnoPharm Contradon Brand Design

InnoPharm’s new pain reliever brand contradon® needed a identity. Brand design, including packaging and advertising activities we’re included. All elements were built upon a clean but simple design language. Not only on the packaging a green dot was the main element, but also on print advertising the «stress relieving» element appears by curing the red, «hurting» body parts. Even the photography matched the color language of the brand.