Eternit SwissPearl Rebranding

As a traditional Swiss company and a major fiber-concrete provider world wide, Eternit not only got a new name («Swiss Pearl») but also a corporate design make-over. The minimalist touch of Swiss asymmetric design with strong typography focus made a heavy gray-ish appearance become a highly modern and timeless branding. The Neue Haas Grotesk font fitted the company’s change perfectly: Once established in the 1950s the Helvetica predecessor was just reborn.